SAN DIEGO, Calif. — Sept 7, 2008 — Haircared.com , the exclusive distributor of Compagnia Del Colore in the U.S., presented this past Sunday September 7th “One Stage, Two Master Colorists” Seminar & Show at the San Diego Hard Rock Hotel to a sold out audience of professional hair stylists & colorists.
The show featured Haircared’s National Education Director Mags Kavanaugh and Compagnia Del Colore Worldwide Brand Ambassador Massimo Pradella from Italy.
Mags Kavanaugh started the day with 4 hours of packed intensive color education, coloring techniques, and an exceptionally interactive class for the attendees. She announced the launch of Compagnia Del Colore Ammonia Free Hair Color available in 52 shades, making Compagnia Del Colore the largest swatch book in the USA with 177 colors. Compagnia Del Colore has already 125 permanent colors available in its swatch book.
Massimo Pradella closed the event with a 4 hour show bursting of energy with 10 models on stage. He gave a sneak peak at the Compagnia Del Colore 2009 collection and showed on stage the newest fashion trends fresh out of Italy. The crowd was wowed by Massimo’s incredible techniques in cutting, coloring and styling. He also presented the new Compagnia Del Colore product lines that will be available in January 2009. This included Compagnia Del Colore Styling Line, comprised of 13 products, the new Magic Repair Line, comprised of one Shine & Repair Shampoo, two Masks, and Magic and Repair Lotions; as well as the newest addition a 003 Leave in Conditioner.
The event success and impact was summed up by the last question asked by an attendee “When can I sign up for the next show?”
Compagnia Del Colore in a very short period of time has become a very popular color line in the US and with the addition of these new products it will definitely enhance its popularity even more with their high end boutique non diverted brand image.
At the end of the event both master colorists received a standing ovation and accepted a special award given by Javier & Fernanda Rabago, President and Vice president of Haircared.com, for their astounding performance at the Hard Rock Hotel.
Mr. Rabago announced that highlights of the show will soon be available at Haircared’s new online video education website www.hairtube.com, and thrilled attendees by announcing www.prohairsalons.com, a unique and powerful marketing tool for Haircared salons and independent stylists that use Compagnia Del Colore products in the USA. To download hi-res images of the event for editorial coverage to use along with press release please visit:
For more information on Haircared & Compagnia Del Colore , go to www.Haircared.com or contact us at (877) 633-0298.